There is always a successful food branding behind a successful entrepreneur

This is the era of awareness for health, food, fitness, information and a countless other things. Consequently, the food brands also are evolving themselves to be more pro-health. But, does it work for all brands? Think about it.

Well, sometimes the food product fails to brand itself appropriately. In that case, despite so many valuable features, it’s next to impossible to earn popularity from the consumers. So, here are a few tips to ensure that your healthy food branding appears indeed healthy to the audiences –

1. Packaging that evokes the joy of well-being
Dull or too bright shades or too many or too fewer shades, the logo is not catchy and interactive, the pictures used are of low quality or not defining the context etc. etc. If your product packaging has any one or more such above-mentioned features; no wonder you are not very happy with the kind of response you are getting from the customers.

2. Create unique brand values to conquer the heart of target audience
How different is CSR initiative of your organization? What is so special about your product? Where is the strength of branding lying? Ask yourself these questions and come up with something odd and optimistic that promotes a consumer to go for your brand.

3. Position yourself as an expert
When branding the product, pick an area/theme related to your food product and use social media to spread maximum awareness and information about it. It will help you in positioning yourself as a specialist of that certain domain.

4. Why are prices low or high? Give reason!
There is a huge customer segment that avoid buying a specific product because its prices are sky-high. Justify the prices by mentioning or talking about the usage of quality ingredients or more natural processing methods. And, in case the prices are low, lure the audience to grab such an economic deal, not in a loud bragging way though!

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social media

Social Media Marketing- Because that matters as much as the brand does

Most of us visit the social media websites on daily basis. We accept it or not, the endorsement of products on FB and Twitter pages leave some imprints on our mind. Talk about the social media marketing now. What kind of impact does your brand generate? Here are a few points to consider regarding social media marketing –

1. A brand with responsibility – Talking only about the USP of your product won’t pay you much when the current generation is seeking some positive change. Understand what kind of ‘change’ does your Target Audiences is looking for! Talk about it on social media. Assign a certain period to a specific social media movement and then switch to some other mass-awakening talk for another period.

2. The brand is like a human being – So true, Legendary brands were a hit because they talked sense. They were very much aware of on which lines have they to bond with the customers. Be it through humour, sarcasm, direct opinion or whatever seems to work the best – keep the school of thought for communication simple and constant. Don’t deviate from the premeditated direction of the brand image. Just like we have certain notions about celebrities, your brand as a human being should present itself desirably to the viewers.

3. Align with NGOs – If you own a company that sells some kid’s stuff, partnering with an NGO that works for children rights would be the prudent step. It will let the people know about your CSR activities via social media sites.
Social  media marketing is the inseparable part of branding now. Better luck with finding the right sort of branding agency that can position your company brilliantly. 

 

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Marketing

India – a hub for marketers

India is one of  the most sought-after places when talked about marketing investment. Being such a fastest growing economy in the world, it has largely been coveted by numerous investors. Food is the basic necessity of life. And, this market evergreen in nature. We all love lip-smacking recipes and food products. Each weekend, most of us would buy something special to eat. Now, think about the financial turnover of the owners. But, not every food business turns out to be so profitable. After all, you need branding strategies, particularly for startups.How to tackle the conservative Indian food habits
Indians are found to be very attached to their indigenous food; sometimes to the extent that they won’t even try some new cuisine. So, if you are planning to market in India. First and foremost, please market for the suitable product. Opening a traditional Indian food outlet but with a difference in identity and branding should work out well. Pick a famous restaurant that you also like. Try to know about its branding and marketing stylist. Contact the same if it has a decent experience in designing the branding strategies for startups.

Some other reasons to make you even surer for marketing investment in India:

India homes excellent B-schools – The leading colleges offering BBA and MBA in India have produced marvelous marketers. In fact, many of these students are being absorbed by the foreign companies. So, any time you venture into the Indian market, these brilliant marketers can surely help you out!
They did it and so can you – Over the last five years, numerous small-sized food related organizations have risen to the national and even international acclaim. Undoubtedly, branding strategies for startups have a major role to play in their success stories.Indian corporate youth is earning – Grabbing a corporate job is a sought after career opportunity in the country. And, the number of such job doers is increasing day by day. Their busy lifestyle and well-paid occupation allow them to consume the tasty food from outside too often.Hope, the reasons clicked your mind and going to open another door of opportunities.

 

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