Rational brings cooking technology to a new level. Intelligent cooking appliance

Gurgaon, 27 May 2015 – Rational surprised professional chefs across the globe a few months ago with a cooking appliance that senses, recognizes, thinks with the user and ahead, learns and communicates with its user. The SelfCookingCenter 5 Senses is the first appliance on the market that does not work according to pre-set programs. It intelligently adjusts all processes to the relevant product, its size and quantity.

The SelfCookingCenter 5 Senses controls the temperature, humidity, cooking time and air velocity 60 times a minute, so that at the end a dish tastes and looks exactly as the chef specifies at the touch of a button. The appliance even recognizes the condition of a product. It independently and optimally adjusts the conditions in the cooking cabinet to it.

“The art of cooking lies in achieving consistently good results, although the conditions are different every time,” says Hiroshi Akai, Managing Director at Rational India. Sometimes the products are larger or smaller; sometimes it is the quantities that vary.

“The SelfCookingCenter 5 Senses is intelligent enough to determine these differences,” says Akai and adds: “Unlike most models on the market, our appliance is not programmed to fixed processes. It considers the current conditions and determines what has to be done every time so as to ensure consistent quality.”

This is a significant advantage, especially with frequent staff changes. Regardless of who is on shift, every dish turns out exactly as the chef wants it to.

The appliance informs the chef of which settings it applies when and why. “Rational is giving a lot of information away. From the user’s point of view, this is sensational,” says Ramamurthy; Owner of Konark, Bangalore. His company has been selling catering equipment for more than 40 years. Like most of his colleagues, he is convinced that Rational has once again significantly raised the standard in professional kitchens.



Lalitha Palaparthi

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The infinite shades of colors in advertising

The essence of ability to see lies in the fact that we witness such vivid pictures around. These pictures are driven by colors which create a definite impression on us. Marketing is all about persuasion, And so are colors. 
Although, the endorsement industry could never hold a certain set of parameters about the usage of colors. These parameters differ from country to country, region to region and individual to individual. For instance, white color is considered holy by Christians while the Hindu community takes it as the shade of mourning. Be it anything, brochure design for food products or television commercials, the color scheme really matters!
However, generalizing can only help to a limited extent. At the end of the day, color preferences are based on Individual experiences. On the other hand, without generalization, a brand cannot form the most suited strategy. Coca-Cola used red to invoke the friendly, bold and youthful spirit of people while Nikon used earthy mustard shade to generate the feeling of optimism, warmth and clarity. And they succeeded. See! The power of colors. 75% of the total pencils produced in US are yellow in color. Psychologically, yellow is the happiest shade in the entire spectrum.
The study – excited red and competent blue also concluded that purchasing purpose is majorly affected by the color of the brand. There is no denial that personal experiences influence our choices, but, some editions can make a difference. A consumer tends to develop positive emotions for the colors they like. They may be on the stickers or in brochure design for food products. For instance, an individual not liking blue color may possibly like the glittering blue color.
Another research conducted by Hallock and named ‘Colour Assignments’ infers the following –
 colours-yes colours-no
Hence, there is a wide gap between the favorite shades chosen by men and women. Experts in the industry also claim that not just a color but color combination decides its impact on the viewers. Also, many researchers prove that the audiences like catchy and different names like ‘mocha ‘ instead of ‘brown’. Another analysis reveals that customers are prone to click the red button more than the button of any other color. But that doesn’t imply that color does it all.
After reading so extensively about shades, we are sure you would like to discuss the colors of your product advertising with a branding specialist. LemonGrit is a Delhi-based consultancy focussed on the Food and Hospitality Industry. From brochure design for food products to hoarding of luxurious hotels, let’s choose the best colors from the spectrum and make your brand the most talked about in the city.



How Stock Food Photography can improve your brand communication

Time is money 
Give it a thought, more time can earn you more money. So, save your time by being a smart entrepreneur. Why not go for buying images rather than conducting a photo-shoot; if it can fit in the branding solutions aptly. As a matter of fact, there is an immense scope for stock food photography as many assignments require pictures on an urgent basis. 

A stock of stock photography uses 
If you think that this category has slim uses then please read the following. Ranging from social media, blogging, online and offline advertising, interior decors, posters to promos etc; stock food photography is of the immense importance to all these mediums. 

That’s how they buy stock photographs
Now that you have decided to buy pictures, don’t also forget to buy them from the right source. Getty Images is one of those few leading agencies in the world providing stock photography. Stockfood specializes in only food images and is known for its editorial style pictures. The images are surely nice, but the deal works only for businesses with big pockets.
Relax! This is not the end of the world. The Picture Pantry is also a wonderful boutique offering amazingly trendy pictures from the pioneering photographers, but  with the better prices. Istock and Shutterstock, on the other hand, provides very affordable and good quality images. You can comfortably use these photographs for online advertisements and blogs. That too, without shelling out much from your pocket.

How Stock Food Photography can improve your brand communication?

  • A large number of images in the photo banks give you ability to choose.
  • You can search for inspiration in photo libraries and then arrange photography for your brand.
  • You can save tons of money by using these images in online communication.
  • It’s always faster than a photo shoot for your brand (but probably not that effective).
  • You can combine backgrounds from stock images with photographs created for your brand
Is it the fit and final option?
Let’s remind you that only when photographs suit the purpose perfectly, buying images is the best solution. Otherwise, they may not create enough impact to attract the customers. Obviously it’s always better to hire the professionals but in any case, stock photography is a healthy medium to build the conversation with the client.