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Learn ways to increase Intimacy with buyers

The purpose of advertisement is to increase the level of familiarity with the buyers. The more the buyer would feel ‘close’ to the brand, the less they would comprehend before buying it. Therefore, intelligent marketing consists of advertising at every point of contact with the customer. It is exclusively important for the Food and Beverage Industry as the consumer directly consumes the product. Isn’t that intimate!
An extensive research conducted by MBLM studied about the top world’s 20 companies falling in the food category; the ranking was based on the intensity of engagement between the brand and the consumer.
Amongst the restaurants, Starbucks and then Mc Donald’s took the lead.

Starbucks

  • Quality assured: Starbucks’ products are tested time and again,
  •  Connecting with consumer insight: These days, it focuses on social impact
  •  Increasing accessibility: It is also launching mobile ordering facility in several states.
  •  Expanding the target audience:  It will soon start selling Beer and Wine in Canada

Mc Donald’s

  • Using love to stimulate: The atmosphere inside takes us back to the old days of promotion
  • Menu for all: Modern menu makeover would make space for larger audience
  • New CEO, different plans: What Mc Donald’s new CEO will do is a matter of excitement!
  • Great social media presence: Through participating in popular events, Mc D extends its social media network
  • A lot for the younger audience: Mac Donald’s target younger audience through mobile vouchers
In the category of Consumer Packaged Goods (CPG),  it was PepsiCo which topped the list. And then followed Coca-Cola.

PepsiCo

  • Effect of right advertisement: Mountain Dew relates with consumer via live-streaming office tours
  • Adding a twist: The company uses social media to directly relate to the customer for example, the contest on LinkedIn to promote marketing jobs
  • Wide usage of Logo: The Logo appears on broadly visited sites like that of Super Bowl
  • Great sponsorship: Pepsi’s Head of Music solicits genuine sponsoring

Coca-Cola

  • Socially conscious image: Coca-Cola projects itself as socially responsible through ad campaigns
  • Celebrating with people: It celebrates 100 years of its ‘profile’ bottle, thus making buyers market feel engaged
  • Expanding into various forays: It is to start an innovation center at Georgia Tech
  • Focused marketing strategy: Their unique branding which aims at preserving the individuality influences the customers enormously
Before venturing into the buyers market, there comes the requisite to understand about which ways can you develop so as to maintain the high intimate rates with the potential and existing customers.
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branding and tomatoes

Rebranding with clarity and understanding

It is unquestionably a laborious task to bring innovation. Most of the start-ups prefer to showcase the most valuable feature of the product to generate trust among the buyers. Once, that reliability is built, the business owners play it safe.
Overcome the fear, different is distinguishable: Perhaps, the very idea of innovation  makes them insecure as it doesn’t assure guaranteed returns.  They also fear that the substantial amount of changes in the product’s features could result in losing out loyal customers as well. Among so many hesitancies, then how come the owners of Consumer Packaged Goods (CPG) renew their brands? They, also have the above-mentioned fears.
Catch up with the contemporary taste: To clarify more about brand revamping, an established name like Heinz, which is quite popular on six continents, recently, announced ketchup  that blends American Flavors with Asian Srichacha. Isn’t that innovative? Thus, in order to keep the interest of the customer intact, it is also important to keep doing something new and never heard before. On the surface, Heinz offers 10 kinds of ketchup, The flavors are carefully made; keeping the taste of diverse tongues in mind. So, you see, even a tomato is good enough to source inspiration!
Establish brand identity via innovative channels: Among so many hesitancies, then how come the owners of Consumer Packaged Goods (CPG) renew their brands? They, also have the above-mentioned fears. However, brands like TGI Friday and Starbucks offer their products in grocery stores. It helps them enhancing the visibility factor.
Experiment to amaze audiences: If you fear that your brand will not live up to the mark then let the change be begun by you.  Let your products be innovative enough to amaze the customers and keep them loving your brand in the long run. Let the restructuring of your product’s features be an exemplary work to your rivals.
LemonGrit, an expert in branding has tremendously exotic yet feasible ideas to be shared for rebuilding your brand. Hope, you are planning to outshine your competitors soon.
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Packaging Design, Menu Design, Brochure Design Delhi India , by Lemongrit.com & Foodshots.in

How attractive packaging improves brand communication

Relevance of packaging 
If we go into more details, packaging is a symbol of status. The design  of the packet reflects the status that should convincingly be high enough for the customer. Imagine. The buyer enters the shopping mall or retail shop, they shall be variably influenced by the various brands falling in the same category. A refined and organized design will impact them much strongly. Finally, they will buy that product.
No matter, how expensive and salubrious the product is! Would it click your mind to buy if it’s not packaged from an artistic and structured perspective?
 
What affects the packaging
 As the competition in the market is growing faster than the speed of light, there is no time to neglect essential factors like packaging.  Displaying factual information about the product is not a bad idea, But something supplementary is the call of the hour.
  • The font of the information and the brand name, the design and size of icons, theme color, categorization and subtraction of information etc. are the design components that decide the quality of the product outwardly.
  • An ideal branding should also speak for what the company stands for. Besides, it is meant to showcase the key highlights, be it the price, or the value or the feasibility etc. As a vague example, a product consisting of several natural elements, may highlight them than to show the product itself.
  • The several levels of packaging process has its own worth, from the kind of material used, the number of ingredients used to the product image depicted. All these stages are in dire need of branding experts to provide the most feasible solutions.
The Packaging with an Impact
While some brands evolve the design in such a way that can emotionally compel most of the consumers’ mind to react positively. It is the era when ads communicate the message that is lacking in the buyer’s lifestyle. For instance, the buyer needs motivation, a ray of hope, positivity, healthy eating and so many other stimuli that are not constantly present around them.
The way to create stunning packaging
No entrepreneur would like to compromise on any of their business facets. Then, why should packaging be crucified! The presumption “Brilliant packaging costs billions”  needs to be changed. As branding professionals, we offer complete branding solutions. We have boundless ways to make the packaging of your product distinct and desirable via economic prices. As they say, good advertising is not always expensive.
 

 

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