With a new year on its way, you would already have set your future business plans and target on the table. But, had any thoughts about 2015? If no, then take the future steps after evaluating the preceding year.
2015 – good or bad for your business? Evaluate now.
If the selling was unsatisfactory
In this case, there are two chances. Either the target was unachievable or you implemented ‘wrong’ market strategies. The demand of the customers has to be in accordance with your marketing strategy. If you are promoting the product via an ineffective medium, you are likely to face hard times in selling the product. Or your overambition is the cause. You may be still to realize that a little coffee shop can’t become Barista in a year.
If there’s a decrease in loyal customers
What’s there is always not visible! Are you worried that there has been a constant decrease in the customers? Those customers who were pretty much regular in buying your products have become irregular. Also, evaluate the fellow competitors. If they have somewhat gone through the same situation, then probably your efforts are not much to be blamed.
If you saw your brand going unnoticed
The first impression plays a key role in persuading the role. If relatively fewer inquiries have been pouring in – it could be due to poor branding. Or more apt to say, irrelevant branding. Even the taste of customers changes over years. So the branding needs to be revitalized time and again. Little changes will do.
With the onset of the new year, LemonGrit is sure the mind of all you entrepreneurs is booming with high future expectations from the business. May revising the 2015 scenario, help in meeting your expectations.