Many entrepreneurs get confused. There is no hard and fast assessment of branding. So how do the brand-owners evaluate the progress of their brand? Actually, What do customers think about your brand? These 5 factors decide –
#1 Emotional Connect
The way you portray your brand has to stimulate the customer’s minds. The potential buyers are supposed to feel a connect with the brand image of your product.
Well, you may have built your brand wonderfully. But, its wondrous nature is of no use unless the potential customers know about it. They can only appreciate a brand if they know it exists.
#3 Future prospects
Your competitors may outrun you if your brand isn’t future-proof as theirs. The apt manner of crafting a great brand lies in its durability. An effective branding is like an evergreen fashion.
Even when you have achieved the above three factors – emotional connect, recognition and longlasting vision, there’s still something left. And, that is to be physically accessible to the target audience.
# 5 Value
A workable brand isn’t the one that overpromises.The act of overpromising might impress the buyer but would he/she again go for the product? Promise only what can be fulfilled.
So, which of the given factors does your brand fulfill? Share in the comments below. And, let LemonGrit help you build other factors