In a market where every now and then the new competitors appear, it becomes important to make the customer relate to the product. But how? Possibly through branding. There are many ways your product branding can leave an everlasting impression on the customer’s mind. So, how to make your the product image more memorable? What does customer experience about your brand?
If a human mind sees something over and over again, it starts relating to the picture. Therefore, make a branding plan. Let it be consistent via uniform colors, logo, font etc. So that the image evolves as a very recognizable one with time. The logos of famous soft drink brands are imprinted on our minds. That’s because we have observed their steady branding for years.
Make the best use of interaction with the customer. The customer wouldn’t pay attention if nothing strikes him. On the worse, the interaction period is very short. So, the game is all about this short span of time. Little tricks like making the ‘click’ button look like brand logo do help. Or giving a branded item with each order would make the consumer experience more memorable.
So, you see, there is no limit to innovative ideas. Let’s see how different can you make the consumer experience.